Jun 20, 2022
In General Discussion
Why aren't my products appearing on Google?" is one of the most common Industry Email List questions asked by online retailers. While most successful advertisers intuitively know that a “set it and forget” approach doesn't work for Google campaigns, we see that many are taking exactly this type of approach for feeds. There are a few categories where this Industry Email List type of approach fails, namely in product change, ongoing error management, and missed opportunities in product data improvement. We will go over each of these in detail. The importance of relevance de SKU. What does this mean concretely in terms of best practices for optimizing product feeds? This means that you should always include relevant keywords that you expect Industry Email List users to search for. Instead of your product title being “Air Max,” you Industry Email List should include the brand, color, size, and descriptive names and adjectives. A better optimized title would be “Nike Air Max Running Shoes Size 11 Black”. Split Testing Best Practices Best practices are certainly The driving force behind improving relevance, but Industry Email List they don't answer questions like whether to include branding at the beginning or end of your product title. Is it better to standardize your color to “brown” or keep it to “coffee”? When you make Industry Email List changes to your product feed, such as adding a specific color or moving the position of key attributes in your title, you'll want to understand the effects of those changes on performance. One way to analyze this is to A/B test different titles.