Content marketing: where is your focus? Your audience is the core of your content marketing. Ultimately, you want to engage that audience with your efforts, and you do that by answering questions, gaining trust, and building a relationship. Give your audience what it wants. If you don't, your competitor will. It doesn't have to be complicated, the current technology will help you on your way. A well-thought-out plan is indispensable to ensure that the implementation of your (email) marketing automation.
Runs as efficiently and smoothly as executive list possible. The following 7 steps give you guidance to achieve the best result. 1. Determine your strategy and goals Defining your email strategy is the first step. Without strategy and clear goals, it is impossible to determine what you want to do to achieve the goals. Your organization's marketing objectives form the basis for your strategy. 2. Know your customer Knowing your customer is essential. A well-described customer journey.
Provides a lot of information about the customer's appreciation in the different steps and the possibilities for improvement. Parallel to describing the customer journey, or rather as part of describing the customer journey, you want to know exactly what is known about the behavior of the customers. At an overall level, but also at customer group or customer level. For example, think of click paths on the website, content preferences, use of the app, transactions, opens and clicks in the e-mailings.