A high open rate means that people love receiving and reading your emails. This is great news for the email provider and they consider you a trusting source. A good open rate that I like to shoot for is 20% or more. However, usually anything above 10% is considered to not be spammy according to my personal sources at Email Service Providers (ESPs) like Klaviyo and Mailchimp. A high click-through rate is even better. Not only do people love receiving your emails, but they also engage with them. On the other hand, if your emails are often unsubscribed from, it signals the opposite.

People are receiving your emails, but whatsapp database don’t actually want to. This is obviously bad for your sender reputation. It’s like asking the same girl out over and over again while she’s saying no—and not in a cute way. Having a lot of emails bounce is similarly bad. It essentially means that people are either giving you fake email addresses or you purchased email addresses from somewhere that are incorrect. This signals the ESP that something about you is fishy! The worst case is having a lot of customers spam flag your emails. This should be pretty clear since now your customers are literally telling the ESP that you are SPAM. It’s as clear as a “No” can get.

You want to keep the unsubscribe, bounce and spam flag rate below 1% at all times. I personally like to shoot for 0.2% and lower to be in the safe zone. Improving Email Performance So, how do you improve performance on these metrics? There are a lot of different tricks you can use, but in my experience, here are 4 effective tips you should try first. TIP 1) SEGMENT YOUR EMAIL LISTS The easiest and fastest way to increase your deliverability metrics is to segment your audience and send personalized and targeted emails.